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Conference

Agenda

Starting Time: 10.00am

10’

 Welcome & Opening Remarks
Dimitris Konstantellos, Host & Moderator, 15th Corporate Communication Conference

Roundtable |

Government, Institution and Agency speakers
Starting Time: 10.10am – 10.40am

30’

 “Pandemic Crisis. An overview and forward looking from a communications perspective”
Keynote Speaker:

  • Giannis Economou, Spokesperson & Dep. Minister, Hellenic Government

In Discussion with

  • Teti Kanellopoulou, CEO, V+O Greece
  • Thodoris Georgakopoulos, Editorial Director, diaNEOsis

Q&A

IPRA’s BoD President floor
Starting Time: 10.40am – 11.00am

20’

 The standards of PR practice worldwide
International Keynote Speaker (via recorded video):
• Philippe Borremans, BoD President, International Public Relations Association (IPRA) & Emergency Risk and Crisis Communication Expert, Portugal

Roundtable |
Greece 2.0 | Communication & PR spearheading country’s disruption
Starting Time: 11.00am-11.30am

30’

Starting Time: 11.30am-12.05pm

35’

 Spotting the megatrends. The long-term driving forces affecting Greece’s business and communication industry.
Government Speaker:

  • Yannis Mastrogeorgiou, Secretary General, Presidency of the Hellenic Government & Chair, Foresight Policy Committee to the Prime Minister

In Discussion with

  • Angelica Patrouba, Corporate Affairs & Sustainability Director, Greece & Cyprus – Coca-Cola Hellenic

Q&A

Greece 2.0. Changing the Greek growth model. The integral role of PR & Comms. Opportunities, Challenges, and Good Practices.
Keynote Speaker:

  • Thodoris Skylakakis, Alternate Minister for Fiscal Policy, Hellenic Government

In Discussion with

  • Stelios Zontos, Managing Partner, The Newtons Laboratory
  • Vasilis Kavvalos, CEO, Stratcom

Moderator:
Dimitris Konstantellos, Public Affairs & Communication Strategist
Q&A
Virtual Networking & Live Expo

Focus Session | Measuring PR correctly. Importance of Evaluation & Measurement.
Starting Time: 12.05pm-12.25pm

20’

 “How to build and implement an effective measurement framework for PR campaigns”
International Keynote Speaker:

  • Richard Bagnall, Chairman, International Association for Measurement and Evaluation of Communication (AMEC), London

Q&A

Special Session & Roundtable|

How COVID-19 has changed Internal PR & Employee Communications forever. Lessons learned.
Starting Time: 12.25pm-13.10pm

45’

 “The role of communication in achieving company and business and transformation: taking your people with you”
Keynote International Speaker:

  • Louisa Moreton, Partner, Finsbury Glover Hering

“Five firefights: Where Internal Communication leaders need to shake things up in 2022”
Keynote International Speaker:

  • Mike Klein, Internal Communication Consultant & Founder #WeLeadComms

Q&A
Virtual Networking & Live Expo

Focus Session | The evolution of PR to Digital Communications. The delicate com-bination of PR with these interactive web capabilities and social media.
Starting Time: 13.10pm-13.45pm

35’

 “How artificial intelligence & Big Data will affect the future of Public Relations”

International Keynote Speaker:

  • Andrew Bruce Smith, Chair of the “AI in PR” panel with the Chartered Institute of Public Relations (CIPR), London

In discussion with:

  • Tania Giakoumaki, General Manager, Curious Ahead

Q&A

Focus Session | Effective ESG Communication Strategies.
Starting Time: 13.45pm-14.30pm

45’
  • Kiara Konti, Associate Partner, Climate Change and Sustainability Services, Ernst & Young
  • Anthi Trokoudi, Chief Communications & Sustainability officer, Hellenic Corporation of Assets and Participations (HCAP «ΥΠΕΡΤΑΜΕΙΟ»)
  • Stavros Drakoularakos, Director of Communications, Papastratos
  • Christina Fatourou, General Manager, V+O Communication
  • Dimitris Konstantellos, Public Affairs & Communication Strategist

Moderator: Katerina Kyritsi, Editor, Marketing Week & Daily Fax

Focus Session | Views on cases of Crisis-Preparedness, Responses, Recoveries.
Starting Time: 14.30pm-14.50pm

20’

 From managing crises to capturing business opportunities.

How tailored crisis management can help strengthen your organization and turn imminent risk into lasting value.

International Keynote Speaker:

  • Tom Delforge, Communications & Crisis Management Expert

Q&A

Research Findings
Starting Time: 14.50pm-15.10pm

20’

 “What Greece’s PR & CorpCom executives Really Think? Key Findings”
Dimitris Sigalos, Development Director, Global Link

Keynote speak | Making a career in PR & Requirements and Skills
Starting Time: 15.10pm-15.30pm

20’

 “Changes we have seen in the communications function as a result of Covid19”
International Keynote Speaker:

  • Willem de Ruijter, International Search and Recruitment Specialist, Executive Director & Board member, VMAGROUP, London, Netherlands

Q&A

Keynote speak | Communications for Mergers & Acquisitions
Starting Time: 15.30pm-15.50 pm

20’

 “Managing crises into opportunities. How tailoring your crisis management approach to the needs and culture of your organization can help to turn imminent risk into lasting value”
International Keynote Speaker:

  • Louis de Schorlemer, Communication Expert in Mergers & Acquisitions

Q&A

Roundtable | Tracking the effects of Negative Campaigning. The role of Media.
Starting Time: 15.50pm-16.25pm

35’

 Negative Campaigning. Media contribution to misperceptions. The Rise of Negative Comments for companies & institutions. Responses on how to protect individuals’ and organization’s reputation before things hit the fan.

  • Theodoros Roussopoulos, Member, Hellenic Parliament
  • Panos Tsirides, General Manager, V+O Communication Cyprus
  • Lefteris Adilinis, Media Analyst, Nicosia, Cyprus & Director, Sinka LLC

Moderator: Dimitris Konstantellos, Public Affairs & Communication Strategist

Q&A

Focus-talk | Communicating a cause.
Starting Time: 16.25pm-16.50pm

20’

 “Communicating a cause. Effective Activism; Awareness raising; Turning intentions into Actions; Coalition-building.”

  • Stella Kasdagli, Co-Founder, Women on Top

In discussion with:

Dimitris Konstantellos, Public Affairs & Communication Strategist

Intervention comment:

Foteini Bampanara, Country Head of Communications & Patient Engagement, Novartis Hellas

Q&A

Focus Session | Cannes Lions PR to Athens
Starting Time: 16.50pm-17.25pm

35’

 Cannes Lions PR showcased to Athens (videos included)

“Creative Excellence in PR. An inside look at winning a PR Lion”
International Keynote Speaker:

  • Fiorenza Plinio, Global Head of Creative Excellence, Cannes Lions International Festival of Creativity

Q&A

Contact Us

Registration
Vasilis Koutsavlis, T: 210 6617777 (ext. 129), Ε:  [email protected]
 
Sponsorships
Anna Gyparaki, Τ: 210 6617777  (ext. 152), Ε: [email protected]

BOUSSIAS

  Κλεισθένους 338, 15344, Γέρακας, Αττική, Ελλάδα
  +30 210 6617777
  +30 210 6617778
  www.boussias.com