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Engagement In Times Of Fragmented Truth

Thursday, 12th December 2024 | Τheoxenia Palace

CONFERENCE KEY MESSAGES & DATA

In a sample of 254 communication executives, 52% of MNC executives stated that in their company they find it difficult to achieve the desired strategic communication results, because a large amount of work is performed by the marketing & HR teams, while 44% said that the fragmentation of communication negatively affects the image of the company, with effects on the unified strategy and inconsistency and contradictions in the messages that the company emits.

Dimitris Sigalos, Develοpment Director, Global Link International Marketing Research

Though 68% of those in junior PR roles plan to stay in the industry for a foreseeable future, 64% have experienced negative mental health impact from their job, while a responsive boss/leader is the most important in an ideal work environment (53%)​.

Morten Vester Haldrup, Co-chair, International Communications Consultancy Organisation (ICCO) Next Gen Group

Public relations can act as a cohesive tool in a world of media and social manufactured fragmentation. As social media algorithms entrench hyper-polarisation and shut down diverse viewpoints, PR stands as a force for cohesion—an increasingly rare commodity in our echo-chambered age.

Jon Gerlis, Head of Public Relations and Policy, Chartered Institute of Public Relations (CIPR)

Global Media intelligence & ​PR software Market ​is expected to grow to $11.25 billion by 2026, while the PR industry needs to measure its impact and speak the language of the business. Failing to do so makes us nothing but “busy fools” and puts our roles at risk.

Richard Bagnall, Co-founder, CommsClarity Consulting

Hitting the customer’s core beliefs and values, attacking social norms, taking away customer control, hurting something they are related to, ang going against its own ethics, are the 5 things a brand can do to trigger people’s negative behaviour. Tackling misinformation and disinformation is crucial, especially when realizing that we live in a world where a brand that suffered a social media backlash for a campaign later discovered that 39% of comments on the topic were generated by bots.

Kate Hartley, Co-founder, Polpeo

Horizon Scanning, the organization’s ability to predict threats and opportunities, is vital to corporate health and success. PR practitioners must “listen and lean in” to find out what people on the margins of society are saying, otherwise they are at risk of being stuck in their own echo chambers.

Farzana Baduel, CEO and Co-founder, Curzon PR, & President-Elect, Chartered Institute of Public Relations (CIPR)

AI tools can provide PR professionals with tactical solutions to quantify, measure and process the greater bulk of everyday and tactical activities. PR teams are advised to hire a trainee engineer and let them experiment with new technologies and thus help the team grow, evolve and tackle future challenges.

Pedro Janela, Founder & Chairman, WYgroup

The evolving AI landscape provides a wide range of opportunities, as well threats, for the communication professionals. Incredibly, 78% of professionals are already using their own AI tools to their workplaces without telling their bosses.

Peter Heneghan, Founder, The Future Communicator


PHOTOSPRESENTATIONS

Key Issues


  • Strategic Communications Trends for 2024 and beyond
  • New rules of engagement for a complex world
  • Beyond reputation
  • Authentic crisis communication in times of fragmented truth
  • Long-term strategies for brand resilience
  • Sustainability and ESG: deliver bottom-line results
  • CEO panel: from strategy to communication
  • Client-Agency relations panel: from client values to retention & growth

Why attend?


  • Exclusive insights from 20+ senior leaders discussing key issues
  • Targeted and tailored agenda curated in collaboration with comms professionals
  • Network with comms leaders from across all industries, from Banking to Travel, Finance to FMCG, Charity to Pharma, and many more
  • Craft your communication strategies alongside industry peers and experts
  • Open forum and a safe space to ask your questions
  • Q&A with engaging panel discussions with senior leaders
  • Inspiration and practical skills and strategies to take back to the office
Meet the

International Speakers



Meet the

Greek Market Experts & Panelists


Who should attend?


The conference addresses all executives engaging with corporate communication and corporate reputation processes:

  • Corporate Communication
  • Corporate Affairs & Public Affairs
  • Public Relations, Investor Relations
  • Media Relations, Human Resources
  • Internal Communications
  • CEOs, Managing Directors
  • General Managers

Interested in Sponsoring?


Don’t miss the opportunity to showcase your services in the ideal environment and to meet with clients and prospects!

Become a Sponsor 2024

  • This field is for validation purposes and should be left unchanged.

Sponsors


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Η ΔΕΠΑ Εμπορίας Α.Ε. είναι ένας κορυφαίος ενεργειακός όμιλος που συμβάλλει στην οικονομική ανάπτυξη της Ελλάδας και τη μετάβαση σε καθαρές μορφές ενέργειας. Για περισσότερες από τρεις δεκαετίες, η ΔΕΠΑ πρωτοπορεί στον τομέα του φυσικού αερίου, υποστηρίζοντας τη στροφή προς μια πιο πράσινη και βιώσιμη οικονομία.


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Knowcrunch is a multi-award-winning training organization. We provide high-end training courses on business, marketing, and digital marketing. We offer our training in a class and via video-on-demand e-learning courses. We additionally offer bespoke corporate training programs to organizations. Our curriculums target executives as well as professionals and make learning & personal growth acceleration a great experience. Thousands of brands & agencies have trusted Knowcrunch for the training of their executives.


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MSL is the multiaward-winning, international public relations agency of Publicis Groupe, committed to advancing the communications industry through cutting-edge analytics, unique creative, impactful earned-first storytelling, and sophisticated influencer marketing tools. MSL Greece has been named PR Agency of the Year (2022, 2023, 2024), as well as Influencer Agency of the Year (2023, 2024).


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ONE TEAM is considered one of the most established companies in the field of Corporate Communications, both in terms of strategy development and in terms of the implementation of specialized programs. Since 2016, the company has been recognized as a SUPERBRAND, while it is a member of the GRAYLING network, one of the largest networks of communications companies worldwide, with a presence in 53 countries.


Audiovisual Support

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CONEQ provides technical equipment and services to any kind of event. With our Simultaneous Interpretation Systems, Conference Systems, AudioVisual Equipment we support events and provide the best service to our customers. Our professionalism, our high quality of service and state of the art equipment offered to over 600 large and of great significance conferences during the last 5 years have certainly contributed to our constant uptrend. Call us at (+30) 211 2163453. or email us at info@coneq.gr


Official Publication


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Contact Us


Registration
Evaggelia Papakosta, T: +30 210 6617777 (ext. 344), M: +30 6932646256, E: epapakosta@boussias.com
 
Sponsorships
Spyros Sideris, Τ: +30 210 6617777 (ext. 240), M: +30 6942673861 E: ssideris@boussias.com
 
Content
Sophia Sourtzi, Ε: sourtzi@paturn.gr

Boussias Events